PopCap's test-bed for experimental WOW GoldiPhone games, 4th & Battery, has also started influencing other areas. The company's recent Facebook title Pig Up! was clearly influenced by Unpleasant Horse, and Johnston isn't opposed to bringing that experimental sub-culture to other platforms.
Asked if they would consider 4th & Battery publishing non-iPhone games, he said, "We will eventually! It's actually our usual sort of platform philosophy, which is, we're going to make the game for the platform that makes the most sense." He says the games from 4th & Battery have just felt right on the iPhone, rather than a calculated marketing move. The label has been behind Unpleasant Horse and more recently the Make-a-Wish game Allied Star Police, both of which appeared free on the iPhone.
PopCap was recently acquired by Electronic Arts. Beyond touch games, it plans on bringing more games to Facebook, such as Plants vs. Zombies and Peggle.
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